OUR MISSION: INCLUSIVITY & COMMUNITY
Diosa León is a Latinx fashion brand rooted in authentic inclusion & community. We are on a mission to elevate and create space for QTBIPOC (Queer, Trans, Black, Indigenous, People of Color), while democratizing the accessibility of sustainable, ethical, and slow fashion. The most important thing for us is to empower historically underrepresented communities to experience complete freedom of self-expression, joy, and self-love.
ABOUT DIOSA LEÓN:
Diosa León - Lion Goddess
- is a love letter to our mother Susana; a fierce woman that immigrated to the United States to escape poverty with the promise of giving her future children a better chance at life.
She quickly became an entrepreneur and raised her daughters to be as fierce as lionesses in our work ethic and always carry ourselves as goddesses (as well as dress the part). We wanted to mirror what our mother taught us; to shut down social constructs and harness the powers we all possess - feminine, masculine, and everything in between the spectrum.
ABOUT LAS DIOSAS:
YESENIA GARCIA, CO-FOUNDER & CEO
JACQUELINE MENJIVAR, CO-FOUNDER & COO
We are Latinx sisters that created Diosa León as the antidote for those who have felt out of place and secondary to the fashion industry’s beauty standards. We believe that we are to be honored and not treated as a passing trend. We’re here to set em’ straight with true authenticity, inclusivity, and beauty in our diversity – we’re here to disrupt the fashion industry.