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ABOUT US

OUR MISSION: 

INCLUSIVITY & COMMUNITY

We created Diosa León as the antidote for those who have felt out of place and secondary in the fashion industry. We believe that we are to be honored and not treated as a passing trend. We’re here to set em’ straight with true authenticity, inclusivity, and beauty in our diversity.

The most important thing for us is to give underrepresented customers a platform (pun intended) of complete freedom.

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ABOUT DIOSA LEÓN: 

Diosa León - Lion Goddess - is a love letter to our mother Susana; a fierce woman that immigrated to the United States to escape poverty with the promise of giving her future children a better chance at life.

 

She quickly became an entrepreneur and raised her daughters to be as fierce as lionesses in our work ethic and always carry ourselves as goddesses (as well as dress the part). We wanted to mirror what our mother taught us; to shut down social constructs and harness the powers we all possess, which can be feminine, masculine, and everything in between.

We hope to inspire you to chase your dreams, Diosa. Anything is possible when you throw on a power heel and believe in our own magic.

Diosa León is proudly Latina-Owned!

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ABOUT LAS DIOSAS: 

YESENIA GARCIA, CO-FOUNDER & CEO
JACQUELINE MENJIVAR, CO-FOUNDER & COO
We are sisters that present our ancestral background differently. Growing up in a multicultural household, we found the colorism within the Latinx community problematic and oppressive. We want to speak on the matter and change the narrative, and show that beauty comes in all shades.The color of our skin should not pre-determine our opportunities. 
Our goals are to empower underrepresented communities
and disrupt the fashion industry.